{"id":2276,"date":"2026-08-19T19:20:00","date_gmt":"2026-08-19T12:20:00","guid":{"rendered":"https:\/\/lazarewww.ru\/cases\/in-haus\/"},"modified":"2026-08-19T19:20:00","modified_gmt":"2026-08-19T12:20:00","slug":"inhaus-ge","status":"publish","type":"isotope","link":"https:\/\/lazarewww.ru\/en\/cases\/inhaus-ge\/","title":{"rendered":"IN HAUS"},"content":{"rendered":"<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-lg-3\">\n\t\t\t\n\n<h2 class=\"wp-block-heading with_decor\" id=\"vvedenie\">Introduction:<\/h2>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-lg-5\">\n\t\t\t<div class=\"p-2\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">IN HAUS builds boutique houses in Tbilisi \u2014 small premium developments. When I took the project on, the company had IN HAUS VERA completed and BELINSKI getting ready to go on sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company had a site and it had stopped coping. It showed the status of the developments in a way that gave away nothing of the premium segment, and the company could not run it themselves \u2014 every edit meant going to a programmer.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"wp-bootstrap-blocks-row row case-media case-media--full\">\n\t\n\n<div class=\"col-12\">\n\t\t\t\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"\/wp-content\/uploads\/2026\/08\/inhaus-home-hero.jpg\" alt=\"The first screen of the IN HAUS home page: two residential developments \u2014 VERA and BELINSKI\" class=\"wp-image-1548\" srcset=\"https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-home-hero.jpg 1600w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-home-hero-300x188.jpg 300w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-home-hero-1024x640.jpg 1024w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-home-hero-768x480.jpg 768w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-home-hero-1536x960.jpg 1536w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-home-hero-900x563.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">The home page: the IN HAUS VERA and IN HAUS BELINSKI developments.<\/figcaption><\/figure>\n\n\t<\/div>\n\n<\/div>\n\n\n\n<hr class=\"hr-dashed opacity-50 my-5\">\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-lg-3\">\n\t\t\t\n\n<h2 class=\"wp-block-heading with_decor\" id=\"zadacha\">The task:<\/h2>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-lg-5\">\n\t\t\t<div class=\"p-2\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">I started by taking stock: what gets in the way right now and what should be happening on the site at all. That came together into a brief.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<section class=\"case-facts-grid case-native\">\n\t<div class=\"container case-facts-grid__inner\">\n\t\t<div class=\"row row-cols-1 row-cols-sm-2 row-cols-lg-4 case-facts-grid__grid\" data-case-facts-grid>\n\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<article class=\"case-fact\" style=\"--i: 0\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"case-fact__title\">A premium look<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-fact__text\"><p>The site had to look expensive \u2014 to sell the standing of the developments rather than read like an off-the-shelf template.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<article class=\"case-fact\" style=\"--i: 1\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"case-fact__title\">Three languages<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-fact__text\"><p>Work in three languages: English, Russian and Georgian, and Georgian was non-negotiable \u2014 that is the local market.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<article class=\"case-fact\" style=\"--i: 2\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"case-fact__title\">Run from the admin panel<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-fact__text\"><p>The marketer changes texts, photos, terms and project statuses on their own, with no programmer involved.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<article class=\"case-fact\" style=\"--i: 3\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"case-fact__title\">Leads into the sales system<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-fact__text\"><p>Leads land in the sales system straight away and are duplicated to the sales managers in a messenger.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<article class=\"case-fact\" style=\"--i: 4\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"case-fact__title\">Unit inventory<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-fact__text\"><p>Show the current unit inventory \u2014 the same one the sales team has.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<article class=\"case-fact\" style=\"--i: 5\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"case-fact__title\">Speed on mobile<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-fact__text\"><p>Open fast on phones \u2014 the audience in Tbilisi is on mobile.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<article class=\"case-fact\" style=\"--i: 6\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"case-fact__title\">Speed of change<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-fact__text\"><p>At a property developer the edits never stop \u2014 prices, terms, addresses, photos, statuses \u2014 and they are needed &#171;today, in time for the meeting&#187;, not in the next sprint.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-lg-3\">\n\t\t\t\n\n<h2 class=\"wp-block-heading with_decor\" id=\"tri-varianta\">Three options:<\/h2>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-lg-5\">\n\t\t\t<div class=\"p-2\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">Against it I put forward three scenarios, from the minimal one to the full one:<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<section class=\"case-facts-grid case-native\">\n\t<div class=\"container case-facts-grid__inner\">\n\t\t<div class=\"row row-cols-1 row-cols-sm-2 row-cols-lg-3 case-facts-grid__grid\" data-case-facts-grid>\n\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<article class=\"case-fact\" style=\"--i: 0\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"case-fact__value case-fact__value--short\">1<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"case-fact__title\">Development pages only<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-fact__text\"><p>Leave the site as it is and add pages for the residential developments to it. The fastest and cheapest route, but the old site stays old: the new pages would look out of place.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<article class=\"case-fact case-fact--featured\" style=\"--i: 1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"case-fact__kicker\">The client&#039;s choice<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"case-fact__value case-fact__value--short\">2<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"case-fact__title\">Redesign + development pages<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-fact__text\"><p>A full redesign of the site plus pages for the residential developments. The company gets one coherent modern site, and the developments get a showcase inside it.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<article class=\"case-fact\" style=\"--i: 2\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"case-fact__value case-fact__value--short\">3<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"case-fact__title\">Redesign + an apartment catalogue of our own<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-fact__text\"><p>The same again plus an apartment catalogue of its own, built separately around the developer&#8217;s needs.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n\n<div class=\"wp-bootstrap-blocks-row row case-text\">\n\t\n\n<div class=\"col-12 col-lg-6\">\n\t\t\t<div class=\"p-2\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">The client chose the second \u2014 it covered the task in full. We did not rewrite the apartment search: the developer already had a sales system running, so we connected to that.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<hr class=\"hr-dashed opacity-50 my-5\">\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-lg-3\">\n\t\t\t\n\n<h2 class=\"wp-block-heading with_decor\" id=\"hod-raboty\">How it went:<\/h2>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-lg-5\">\n\t\t\t<div class=\"p-2\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">Design and development ran in parallel \u2014 there is no other way to put a site like this together in three weeks.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<section class=\"case-facts-grid case-native\">\n\t<div class=\"container case-facts-grid__inner\">\n\t\t<div class=\"row row-cols-1 row-cols-sm-2 row-cols-lg-3 case-facts-grid__grid\" data-case-facts-grid>\n\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<article class=\"case-fact case-fact--featured\" style=\"--i: 0\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"case-fact__value\">3 weeks<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-fact__text\"><p>The whole site was ready in three weeks \u2014 design work included.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<article class=\"case-fact\" style=\"--i: 1\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"case-fact__title\">One layout<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-fact__text\"><p>The pages of the residential developments were built to a single layout: the project cover, the apartment search, a description of the development, selling points, a gallery and lead forms. Because of that the next project is added without markup of its own \u2014 that is how BELINSKI came to the site after VERA.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<article class=\"case-fact\" style=\"--i: 2\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"case-fact__title\">Everything in fields<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-fact__text\"><p>All the content was moved into fields: texts, images, terms, badges, figures. The marketer edits the site themselves, and there is no need to touch the markup for it.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n\n<div class=\"wp-bootstrap-blocks-row row case-media case-media--full\">\n\t\n\n<div class=\"col-12\">\n\t\t\t\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"\/wp-content\/uploads\/2026\/08\/inhaus-vera-hero.jpg\" alt=\"The IN HAUS VERA development page: the project cover with the name, the status and the completion date\" class=\"wp-image-1549\" srcset=\"https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-vera-hero.jpg 1600w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-vera-hero-300x188.jpg 300w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-vera-hero-1024x640.jpg 1024w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-vera-hero-768x480.jpg 768w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-vera-hero-1536x960.jpg 1536w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-vera-hero-900x563.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">The IN HAUS VERA development page \u2014 a single layout for every project.<\/figcaption><\/figure>\n\n\t<\/div>\n\n<\/div>\n\n\n\n<section class=\"case-showcase case-native case-showcase--laptop case-showcase--w-wide\">\n\t<figure class=\"case-showcase__figure\"\n\t\tstyle=\"--shot-x:13%;--shot-y:5.4161%;--shot-w:74.1667%;--shot-h:73.4478%;--shot-rx:0%;--shot-ry:0%;--shot-ar:1.5852;--shot-travel:81.74%;--shot-full:13.4s;--shot-duration:var(--shot-full);--shot-p:0;--shot-ui:0\"\n\t\tdata-case-showcase\n\t\tdata-shot-duration=\"13.4\"\n\t\tdata-shot-screens=\"4.4764\"\n\t\tdata-shot-travel=\"81.74\">\n\n\t\t<div class=\"case-showcase__frame\">\n\t\t\t\t\t\t<img class=\"case-showcase__device\"\n\t\t\t\tsrc=\"https:\/\/lazarewww.ru\/wp-content\/plugins\/easy-acf-blocks-main\/acf-blocks\/case-showcase\/img\/laptop.png\"\n\t\t\t\talt=\"\"\n\t\t\t\taria-hidden=\"true\"\n\t\t\t\twidth=\"1200\"\n\t\t\t\theight=\"757\"\n\t\t\t\tdecoding=\"async\">\n\n\t\t\t<div class=\"case-showcase__screen\"\n\t\t\t\tid=\"shot-block_6b1a7f19cf014\"\n\t\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\trole=\"group\"\n\t\t\t\taria-label=\"\u042d\u043a\u0440\u0430\u043d: \u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0441\u0430\u0439\u0442\u0430 IN HAUS \u0446\u0435\u043b\u0438\u043a\u043e\u043c: \u0434\u0432\u0430 \u0436\u0438\u043b\u044b\u0445 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u0430 VERA \u0438 BELINSKI, \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0440\u0430\u0441\u0441\u0440\u043e\u0447\u043a\u0438, \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430, \u0431\u043b\u043e\u0433 \u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u044b. \u0421\u0442\u0440\u0435\u043b\u043a\u0438 \u2014 \u043f\u0440\u043e\u043a\u0440\u0443\u0442\u043a\u0430, \u043f\u0440\u043e\u0431\u0435\u043b \u2014 \u043f\u0443\u0441\u043a \u0438 \u043f\u0430\u0443\u0437\u0430\"\n\t\t\t\tdata-case-showcase-screen\n\t\t\t\t>\n\t\t\t\t<img class=\"case-showcase__shot\"\n\t\t\t\t\tsrc=\"https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-fullpage-long.jpg\"\n\t\t\t\t\tsrcset=\"https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-fullpage-long-900x3079.jpg 900w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-fullpage-long.jpg 1600w\"\n\t\t\t\t\tsizes=\"auto, (min-width: 992px) 900px, 90vw\"\n\t\t\t\t\twidth=\"1600\"\n\t\t\t\t\theight=\"5474\"\n\t\t\t\t\talt=\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0441\u0430\u0439\u0442\u0430 IN HAUS \u0446\u0435\u043b\u0438\u043a\u043e\u043c: \u0434\u0432\u0430 \u0436\u0438\u043b\u044b\u0445 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u0430 VERA \u0438 BELINSKI, \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0440\u0430\u0441\u0441\u0440\u043e\u0447\u043a\u0438, \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430, \u0431\u043b\u043e\u0433 \u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u044b\"\n\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\tdecoding=\"async\">\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"case-showcase__bar\" data-case-showcase-bar>\n\t\t\t\t<button type=\"button\" class=\"case-showcase__btn\" data-shot-dir=\"up\"\n\t\t\t\t\taria-label=\"\u041f\u0440\u043e\u043c\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0432\u0432\u0435\u0440\u0445\" aria-pressed=\"false\" aria-controls=\"shot-block_6b1a7f19cf014\" disabled>\n\t\t\t\t\t<i class=\"fas fa-long-arrow-alt-up\" aria-hidden=\"true\"><\/i>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button type=\"button\" class=\"case-showcase__btn\" data-shot-dir=\"down\"\n\t\t\t\t\taria-label=\"\u041f\u0440\u043e\u043c\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0432\u043d\u0438\u0437\" aria-pressed=\"false\" aria-controls=\"shot-block_6b1a7f19cf014\">\n\t\t\t\t\t<i class=\"fas fa-long-arrow-alt-down\" aria-hidden=\"true\"><\/i>\n\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t\t<input type=\"range\" class=\"case-showcase__range\" data-shot-range\n\t\t\t\t\tmin=\"0\" max=\"1000\" step=\"1\" value=\"0\"\n\t\t\t\t\taria-label=\"\u041f\u043e\u0437\u0438\u0446\u0438\u044f \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u0430\" aria-controls=\"shot-block_6b1a7f19cf014\">\n\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"case-showcase__btn case-showcase__btn--fs\"\n\t\t\t\t\t\tdata-bs-toggle=\"modal\" data-bs-target=\"#shot-block_6b1a7f19cf014-modal\"\n\t\t\t\t\t\taria-label=\"\u041e\u0442\u043a\u0440\u044b\u0442\u044c \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442 \u043d\u0430 \u0432\u0435\u0441\u044c \u044d\u043a\u0440\u0430\u043d\">\n\t\t\t\t\t\t<i class=\"fas fa-expand\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<p class=\"case-showcase__hint\">Hover or tap and the site scrolls. \u26f6 \u2014 open full screen<\/p>\n\t\t\n\t\t\t\t\t<figcaption class=\"case-showcase__caption\">The whole home page: two projects in the first screen, instalment terms, selling points, about the company, the blog, the team and contacts.<\/figcaption>\n\t\t\t<\/figure>\n<\/section>\n\n\t\t<div class=\"modal fade case-showcase-modal\" id=\"shot-block_6b1a7f19cf014-modal\" tabindex=\"-1\"\n\t\taria-labelledby=\"shot-block_6b1a7f19cf014-modal-title\" aria-hidden=\"true\"\n\t\tdata-case-showcase-modal-for=\"shot-block_6b1a7f19cf014\">\n\t\t<div class=\"modal-dialog modal-fullscreen\">\n\t\t\t<div class=\"modal-content\">\n\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t<h2 class=\"modal-title case-showcase-modal__title\" id=\"shot-block_6b1a7f19cf014-modal-title\">The whole home page: two projects in the first screen, instalment terms, selling points, about the company, the blog, the team and contacts.<\/h2>\n\t\t\t\t\t<button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"\u0417\u0430\u043a\u0440\u044b\u0442\u044c\"><\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"modal-body\" data-case-showcase-fs>\n\t\t\t\t\t<img class=\"case-showcase__full\"\n\t\t\t\t\t\tsrc=\"https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-fullpage-long.jpg\"\n\t\t\t\t\t\twidth=\"1600\"\n\t\t\t\t\t\theight=\"5474\"\n\t\t\t\t\t\talt=\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0441\u0430\u0439\u0442\u0430 IN HAUS \u0446\u0435\u043b\u0438\u043a\u043e\u043c: \u0434\u0432\u0430 \u0436\u0438\u043b\u044b\u0445 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u0430 VERA \u0438 BELINSKI, \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0440\u0430\u0441\u0441\u0440\u043e\u0447\u043a\u0438, \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430, \u0431\u043b\u043e\u0433 \u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u044b\"\n\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\">\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-lg-3\">\n\t\t\t\n\n<h2 class=\"wp-block-heading with_decor\" id=\"tri-yazyka\">Three languages:<\/h2>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-lg-5\">\n\t\t\t<div class=\"p-2\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">The three languages here are real, not a switch for show: every page has a version of its own in English, Russian and Georgian \u2014 with its own content and its own meta tags for search. Georgian is set in a separate typeface, and I checked the line breaks in narrow columns by hand so the text would not tear the layout apart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The maps on the pages obey the language too: their labels switch along with the version instead of staying in one language for everyone.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"wp-bootstrap-blocks-row row case-media case-media--full\">\n\t\n\n<div class=\"col-12\">\n\t\t\t\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"\/wp-content\/uploads\/2026\/08\/inhaus-home-ru-hero.jpg\" alt=\"The Russian language version of the IN HAUS home page\" class=\"wp-image-1556\" srcset=\"https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-home-ru-hero.jpg 1600w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-home-ru-hero-300x188.jpg 300w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-home-ru-hero-1024x640.jpg 1024w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-home-ru-hero-768x480.jpg 768w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-home-ru-hero-1536x960.jpg 1536w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-home-ru-hero-900x563.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">The Russian version of the home page.<\/figcaption><\/figure>\n\n\t<\/div>\n\n<\/div>\n\n\n\n<hr class=\"hr-dashed opacity-50 my-5\">\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-lg-3\">\n\t\t\t\n\n<h2 class=\"wp-block-heading with_decor\" id=\"podbor-kvartir\">Apartment search:<\/h2>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-lg-5\">\n\t\t\t<div class=\"p-2\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">The development pages run an apartment search tied to the developer&#8217;s sales system: the unit inventory, prices and statuses on the site are the same ones the sales team has. People search whichever way suits them \u2014 by the plan of the block, by parameters or by floor plans \u2014 and the unit card shows everything about the apartment and takes the lead from there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speed took separate fiddling: heavy third-party scripts do not load with the page, they are pulled in only once someone has scrolled down to them.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"wp-bootstrap-blocks-row row case-gallery\">\n\t\n\n<div class=\"col-12 col-lg-6\">\n\t\t\t\n\n<figure class=\"wp-block-image size-case-split\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"665\" src=\"\/wp-content\/uploads\/2026\/08\/inhaus-vera-catalog-chessboard-900x665.jpg\" alt=\"The unit grid of the apartment catalogue: the floors and apartments of the development with statuses and prices\" class=\"wp-image-1550\" srcset=\"https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-vera-catalog-chessboard-900x665.jpg 900w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-vera-catalog-chessboard-300x222.jpg 300w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-vera-catalog-chessboard-1024x757.jpg 1024w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-vera-catalog-chessboard-768x568.jpg 768w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-vera-catalog-chessboard-1536x1136.jpg 1536w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-vera-catalog-chessboard.jpg 1600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">The unit grid: apartments by floor, statuses and prices.<\/figcaption><\/figure>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-lg-6\">\n\t\t\t\n\n<figure class=\"wp-block-image size-case-split\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"938\" src=\"\/wp-content\/uploads\/2026\/08\/inhaus-vera-catalog-unit-card-900x938.jpg\" alt=\"Unit card: floor plan, area, floor, finish and the lead form\" class=\"wp-image-1552\" srcset=\"https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-vera-catalog-unit-card-900x938.jpg 900w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-vera-catalog-unit-card-288x300.jpg 288w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-vera-catalog-unit-card-983x1024.jpg 983w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-vera-catalog-unit-card-768x800.jpg 768w, https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-vera-catalog-unit-card.jpg 1152w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Unit card: the plan, the specifications and the lead form.<\/figcaption><\/figure>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-lg-3\">\n\t\t\t\n\n<h2 class=\"wp-block-heading with_decor\" id=\"zayavki\">Leads:<\/h2>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-lg-5\">\n\t\t\t<div class=\"p-2\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">Leads from the forms go into the sales system and at the same time drop to the sales managers in a messenger \u2014 the lead is visible immediately, without opening the CRM. The spam protection loads not on the first screen but when someone starts filling the form in, so that it does not slow the page down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Along the way I found a break in the pipeline: after the spam check the form submitted by reloading the page, and people could not tell whether the lead had gone through or not. I brought back submission without a reload and added a clear confirmation in all three languages.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<hr class=\"hr-dashed opacity-50 my-5\">\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-lg-3\">\n\t\t\t\n\n<h2 class=\"wp-block-heading with_decor\" id=\"moya-rol\">My role:<\/h2>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-lg-5\">\n\t\t\t<div class=\"p-2\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">I ran the project end to end: working out the task, the brief, development, integration with the sales system, three languages, launch. After that \u2014 support, and it is still going.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<hr class=\"hr-dashed opacity-50 my-5\">\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-lg-3\">\n\t\t\t\n\n<h2 class=\"wp-block-heading with_decor\" id=\"rezultat\">Result:<\/h2>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-lg-5\">\n\t\t\t<div class=\"p-2\">\n\t\t\t\n\n<p class=\"wp-block-paragraph\">The site came together in three weeks, design included, and runs in three languages. The company keeps it up itself: texts, photos, terms and the status of the developments are changed from the admin panel. Leads reach both the sales system and the sales managers, the search shows live unit inventory, and a new development is added on the ready-made page layout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From there the project lives on a stream of constant edits: tasks fly in over a messenger, I check them on a copy of the site and launch them into production once they are confirmed \u2014 often the same day.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"wp-bootstrap-blocks-row row case-cta\">\n\t\n\n<div class=\"col-12\">\n\t\t\t\n\n<a class=\"btn btn-outline-primary btn-lg\" href=\"https:\/\/inhaus.ge\/\" target=\"_blank\" rel=\"noopener\">Visit the site!<\/a>\n\n\n\n<p class=\"wp-block-paragraph\">For anyone interested in the IN HAUS site.<\/p>\n\n\t<\/div>\n\n<\/div>\n\n\n<hr class=\"hr-dashed opacity-50 my-5\">\n\n\n\n\n<section id=\"review\" class=\"pt-3 pb-4 pb-md-5\">\n\t<div class=\"container\">\n\t\t<div class=\"row justify-content-center\">\n\t\t\t<div class=\"col-sm-9 col-md-8 col-xl-6 text-center\">\n\t\t\t\t<h2 class=\"mb-0\">Client feedback:<\/h2>\n\t\t\t\t<p class=\"mb-3 text-primary fw-bold\"><\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"container\">\n\t\t\t<div class=\"row justify-content-center align-items-center\">\n\n\t\t\t\t\t\t\t\t<div class=\"col-lg-5\">\n\t\t\t\t\t<div class=\"mb-3 mb-lg-0 px-lg-3 d-flex flex-column justify-content-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/lazarewww.ru\/wp-content\/uploads\/2026\/08\/inhaus-nodar.jpg\" alt=\"\u041d\u043e\u0434\u0430\u0440 \u2014 \u0430\u0432\u0442\u043e\u0440 \u043e\u0442\u0437\u044b\u0432\u0430 \u043e \u0440\u0430\u0431\u043e\u0442\u0435 \u043d\u0430\u0434 \u0441\u0430\u0439\u0442\u043e\u043c\" class=\"img-fluid rounded-circle simple-review-image mx-auto\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"pt-2 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"simple-review-author\">\n\t\t\t\t\t\t\t\t<h3 class=\"mb-0\" style=\"text-align: center;\">Nodar<\/h3>\r\n<p class=\"mb-0\" style=\"text-align: center;\">consultant<\/p>\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"col-lg-7 ps-3 ps-lg-5 bootstrap-simple-review-text\">\n\t\t\t\t\t<p><em>We needed the site fast, and we needed one we would not be embarrassed to show premium developments on. Pavel did the whole thing in three weeks, design included \u2014 and landed exactly on what we wanted: expensive-looking and tidy in all three languages, Georgian included.<\/em><\/p>\n<p><em>We have carried on at the same pace since. I send edits straight into a messenger \u2014 as text, as photos, sometimes just a screenshot with notes on it \u2014 and get back a clear breakdown and a result, often the same day, in time for a meeting. Several times we caught and fixed things I would never have spotted myself, before any client saw them.<\/em><\/p>\n<p><em>Thank you to Pavel for the work \u2014 recommended.<\/em><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>A property developer from Tbilisi and two of its residential developments on one trilingual site. A visitor picks an apartment and leaves a lead right on the development&#8217;s page, and the next project is added on a ready-made layout.<\/p>\n","protected":false},"featured_media":1683,"template":"","isotope_tag":[100,99],"class_list":["post-2276","isotope","type-isotope","status-publish","has-post-thumbnail","hentry","isotope_category-other-sites-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/lazarewww.ru\/?rest_route=\/wp\/v2\/isotope\/2276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lazarewww.ru\/?rest_route=\/wp\/v2\/isotope"}],"about":[{"href":"https:\/\/lazarewww.ru\/?rest_route=\/wp\/v2\/types\/isotope"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lazarewww.ru\/?rest_route=\/wp\/v2\/media\/1683"}],"wp:attachment":[{"href":"https:\/\/lazarewww.ru\/?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2276"}],"wp:term":[{"taxonomy":"isotope_tag","embeddable":true,"href":"https:\/\/lazarewww.ru\/?rest_route=%2Fwp%2Fv2%2Fisotope_tag&post=2276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}